Wondering why you’re hearing crickets on Instagram?
Spending way too much time on Canva and not getting anywhere?
Feel like your business is going in 50 different directions and you can’t seem to communicate ANY of them?
NO, YOU DON’T NEED A “COHESIVE” FEED.
NO, YOU DON’T NEED TO HIRE A SOCIAL MEDIA MANAGER.
NO, YOU DON’T NEED TO KEEP POSTING RANDOM CONTENT AND PRAYING SOMEONE LIKES IT.
You miiiiiiiiiight need to think bigger.
Don’t worry, you don’t need to do MORE work. You simply need to do the RIGHT work to get you ahead. That’s where Brand Strategy comes into the mix.
Simply put, brand strategy is the playbook to how your business will influence it’s customers to buy from it. People are no longer just buying things – they’re buying transformations, experiences, and outcomes. They’re buying BRANDS. Having a strategy behind what your brand looks like, how it communicates, who it communicates to, where it communicates, and so on gives you a competitive advantage over the “other guy.”
Because spoiler alert – there are definitely other people/businesses out there doing something very similar to what you’re doing. Yes, you’re “you” and that’s special (sort of), but it’s EXTRA special when you can put all of the pieces of “you” or your brand together in a way that actually influences someone to take action.
Whether that success is to sell X amount of products or gain Y amount of followers or make Z amount of profit, a brand strategy enables you to:
Effectively communicate the transformation your brand/business provides.
Create a memorable and recognizable experience for your customers.
Influence your customer to take action in return for the desired outcome.
How does brand strategy help you do all of that?
Ultimately, this deep dive allows you to do the most important thing when it comes to your customers:
Connecting with them. In that connection, lies the sale. In that connection, lies the potential for customer loyalty. In that connection, lies the opportunity for customer retention and referrals.
So yes, you NEED brand strategy if you want to spend less time chasing clients and more time enjoying the impact your business deserves to have on the world.