The 10 most essential elements for a great salon website. Like everything else in digital marketing, websites continue to evolve and change. But one thing that hasn’t changed is the impact a great (or terrible) website can have on a business. For years, the beauty service and wellness industries have gotten away with lackluster websites […]

Five tips on using social media to build brand awareness, grow relationships, build trust, and attract our ideal customers. 

You hear it all the time: you must have a social media presence to run a successful business. Am I right? While I agree that posting on social media can bring in new customers, growing your beauty business on social media is much more than just posting photos. Planning when you post and, more importantly, what is crucial for building an engaged following and growing your beauty business.

Social media is changing the game for businesses, especially beauty brands, making a social media strategy more important than ever. 

Social media has become a vital tool for businesses to reach their target audience, but it’s easy for beauty brands to get lost in the noise. With so many other brands competing for attention, it’s no longer enough just to have strong campaigns and pretty posts. 

Brand strategy is an overarching plan used to achieve your brand’s goals and mission. You can consider brand strategy as your playbook aimed to help you with decisions and choices for your brand.

In this blog, we cover all the benefits of starting with brand strategy.